How articles are written and scored

Every article is scored out of 100 before it goes anywhere. The score decides whether it is saved to WordPress on its own or waits for you.

What the score measures

• 60 points from on-page checks: the keyword in the title and in image descriptions; the headings and topics the top-ranking pages cover; an FAQ section; length against the pages that rank; links to good sources and to your own articles; images with alt text.
• 40 points from an editorial review: does it answer the search fully, is it accurate and specific, does it read well, does it cover what the top results miss.

What it takes to pass

At least 82 in total, with at least 48 of the 60 and 34 of the 40. An article that passes is saved to WordPress (as a draft, or live if you chose that). One that doesn't is held in Ranknera as Needs review.

Revisions

If the first draft falls short, Ranknera rewrites only the weak sections and scores it again, up to three times. It keeps the best-scoring version, so a rewrite can never make the article worse. The article page shows each round: what changed and the score before and after.

Related searches

Research also finds the more specific searches around your keyword (long-tail keywords). The outline uses the relevant ones as headings or FAQ questions, so one article can show up for many searches, and the score checks that they are covered.

Facts and links

While writing, Ranknera can look up statistics and check that a link works before using it. Links to your own site only go to articles you have published; any link to an address on your site that doesn't exist is removed. Still read every article before it goes live: you know your subject best.